Hello, I’m Diogo.
Here I mostly share my work. I advise not to take opinions too seriously.
Trust only movement.
Life happens at the level of events, not of words.
Trust movement.
-- Alfred Adler
Posts
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2025 Q3 Quarterly review
You probably heard of the Pareto principle stating: 20% of work drives 80% of the result. During the last three months I focused on what I thought was my last 20% of redesigning Plamoon. Turns out, the appearance of progress is deceptive especially when rebuilding a product that already exists for a decade.
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2025 Q2 Quarterly review
This quarter I went heads-down into rebuilding my product from the inside out. I want to talk about how I managed to focus on the mission and avoid second-guessing myself.
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2025 Q1 Quarterly review
This quarter began with a bet on sales and ended with a breakthrough in product. Things didn’t go as I’d hoped, but the vision is much clearer now.
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My 2024 year review
I never wrote a public year review and I guess this is it. I now join the millions discussing their year as a symbolic attempt to find closure and recharge optimism for the coming year. I have to tell you, I had a good year.
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How I almost built a billion dollar business
I envisioned a software platform to turn telemetry data into actionable indicators to improve operational cost efficiency in large vehicle fleets. It could have been a billion-dollar company, but thankfully it did not completely fail.
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